Eliminate, innovate, circulate – creating a new norm for plastic packaging

At Our Oceans conference in Bali (29-30 October 2018), a Global Commitment to eradicate plastic waste and pollution at the source was signed by 250 organisations including many of the world’s largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs.

Signatories include companies representing 20% of all plastic packaging produced globally. The vision expressed in the commitment is also supported by five venture capital funds that pledged over US$200 million to create a circular economy for plastic.

The New Plastics Economy Global Commitment is the culmination of a four-year endeavor led by the Ellen MacArthur Foundation. MAVA supported the Ellen MacArthur Foundation over this period to produce the initiating Global Roadmap report and the following New Plastics Economy (NPEC) Initiative. MAVA has also been supporting the global civil society movement #breakfreefromplastic through the funders collaboration Plastics Solution Fund.

The Global Commitment aims to create ‘a new normal’ for plastic packaging. Targets will be reviewed every 18 months and become increasingly ambitious over the coming years. Businesses that sign the commitment will publish annual data on their progress to help drive momentum and ensure transparency.

Targets include:

Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models.

Innovate to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025.

Circulate the plastic produced, by significantly increasing the amounts of plastics reused or recycled and made into new packaging or products.

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